The Unseen Drain: Re-evaluating Customer Acquisition Cost in Consultancy Firms

The Unseen Drain: Re-evaluating Customer Acquisition Cost in Consultancy Firms

Consultancy firms often miscalculate true customer acquisition cost. Explore hidden time costs, strategic implications, and how to optimise for sustainable growth.

Many consultancy firms operate with a dangerous ignorance of their true customer acquisition cost, fundamentally misunderstanding the resources consumed in winning new business.

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